According to the figures given out by Dakar organisers the world’s toughest cross country rally is broadcast in 190 countries in some form or the other. It’s covered by over 195 journalists of various nationalities.
However, for the Indian press and sports fans, barring a small bunch of motorsports fanatics, the Dakar had very low traction. At least till last year.
But it all changed in January 2015 with the participation of Indian rider, CS Santosh, in the two-week endurance race for the first time in the history of Indian motorsports. That the Bangalore-based rider finished 36 only added to the buzz. This year, his progress in the rally came to a halt after short-circuiting of the bikes electrical in the fourth stage.
Extensive coverage by this paper during the rally last year along with follow-up reporting on various television channels brought the race closer to the average sports fan. According to a reliable source valuation report put together by one of Santosh’s key sponsors, the total value of media exposure was around at Rs. 12 crore.
This eye-popping number seems to have got the Dakar top brass a lot keener about India. “One option could be to link an Indian event to become a Dakar Challenge event and that could possibly become a feeder to the Merzouga Rally for Indian moto pilots.
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